2025 Grocery Industry Icons & Innovators

Brad Bogolea is CEO and Co-Founder of Simbe Robotics, where he is responsible for the company’s vision and execution of its automation solutions for the retail industry. In November 2015, Brad brought to market the Tally robot, the world's first autonomous shelf auditing and analytics solution designed to help retailers ensure merchandise is always stocked, in the right place, and has the right price. The NRF Foundation, the nonprofit arm of the National Retail Federation (NRF), has named Brad to "The List of People Shaping Retail’s Future for 2017”.

Prior to Simbe, Brad spent 10 years in the energy and wireless sensor industry. Most recently at Silver Spring Networks (NYSE: SSNI), joining the company upon Silver Spring's acquisition of energy management company Greenbox Technology. At Silver Spring, Brad led global product and business development efforts for their customer engagement solution (CustomerIQ) and data platform (Silverlink) for energy utilities.

Brad holds a B.S. in Computer Science and Engineering from The Pennsylvania State University where he also served as an Entrepreneur-in-Residence in 2014.